First Born aims to bring you information on all the things that I, as a new parent, found difficult to obtain.

It is dedicated to parents who like me question everything they read, see or hear. Whether that be childhood vaccinations, education, what you put in or on your body or what you put in your shopping trolley.

In a world where we are constantly bombarded with advertising or unconsciously absorb brands through product placement, I felt it was important to bring to the forefront companies or organisations that don't have millions of ponds to spend on advertising, but are doing their bit, however small, to improve our lives and the environment.